Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
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Graphic design is useful all over the place. Most any business could use the skills of a great graphic designer, and since so much of the job is digital, remote options are plentiful. This means graphic designers aren’t limited to working in certain locations. you can even work from home and earn a good income.
With user psychology in mind some especially weighty graphic design considerations are:
- Symmetry and Balance (including symmetry types)
- Flow
- Repetition
- Pattern
- The Golden Ratio (i.e., proportions of 1:1.618)
- The Rule of Thirds (i.e., how users’ eyes recognize good layout)
- Typography (encompassing everything from font choice to heading weight)
- Audience Culture (re Color Use and Reading Pattern)
- Visual identity graphic design
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences.
- Marketing & advertising graphic design
When most people think of graphic design, they think of designs created for marketing and advertising. Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team.
- Examples of marketing graphic design
- Postcards and flyers
- Magazine and newspaper ads
- Posters, banners and billboards
- Infographics
- Brochures (print and digital)
- Vehicle wraps
- Signage and trade show displays
- Email marketing templates
- PowerPoint presentations
- Menus
- Social media ads, banners and graphics
- Banner and retargeting ads
- Images for websites and blogs
John Deo Mockup | PSD Mockup 