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UX and UI Designer

UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. User experience (UX) refers to any interaction a user has with a product or service. UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. UI design is the look and feel, the presentation and the interactivity of a product.

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• Familiarize yourself with UI principles.

Before practicing design, the first thing you need to do is learn some design principles. From this, you’ll be able to enter the design world and start thinking “creatively”. You will learn the psychological aspects of design: why it can look good and why it can fail.

• Learn the creative UX process.

The next thing is to understand the creative process. UI/UX design is a process of specific phases that every creative person goes through.

• Develop your eye for design

Knowing design principles is great, but sometimes it’s not enough, you also have to train your eye to see good design and bad design and to identify strengths and weaknesses in designs.

• Read design articles everyday

To make ourselves get familiar with design, the best way is to read a few articles each day.

WEB DESIGNER

It’s a web designer’s responsibility to construct the overall look and feel of a website, using images, HTML, CSS, and JavaScript to do so. Designers are typically creative in nature, and have a knack for picking aesthetically pleasing color palettes.

• Visual Design

A web designer will often thrive if his visual designing skills are advanced. Visual design is the art of choosing the proper design principles to improve the look and enhance the feel of the site. It’s closely linked to user experience, only that it’s more related to the kinesthetic elements.

• Print Design Skills

Nowadays, the digital environment is definitely the most effective way to improve your website’s traffic. However, some companies and clients are looking for web designers that are able to design offline marketing campaigns.

• Resourcefulness

Kobe Johnson, an expert web designer at Superior Papers, notes that “The resourcefulness of any web professional will directly influence its results and career.

• Communication Skills

Communication skills are an asset that every professional (regardless of its field) should strive to develop. As a web designer, you must be able to effectively convey your technical information into clear language, so you and your client can discuss, work, and be on the same page.

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The Dark Web is a collection of thousands of websites that use anonymity tools like Tor and I2P to hide their IP address. While it’s most famously been used for black market drug sales and even child pornography, the Dark Web also enables anonymous whistleblowing and protects users from surveillance and censorship.

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1. To produce results, major search engines scour the Web. They follow links to index sites.
   That’s like dragging a net across the surface of the ocean.
2. These nets capture less than 1% of Web content. They totally miss the data behemoths.
3. Ask a database a question, and it generates a unique page.
   These don’t get surfaced to the indexable Web.
4. Also hidden are standalone pages and documents behind private networks, like academic journal articles.
5. The most hidden section of the Web is Tor. You can only get inside with special software that makes your location anonymous.

Hiding in plain sight

The majority of Dark Web sites use the anonymity software Tor, though a smaller number also use a similar tool called I2P.

Not to be mistaken with the Deep Web

When news sites mistakenly describe the Dark Web as accounting for 90% of the Internet, they’re confusing it with the so-called Deep Web, the collection of all sites on the web that aren’t reachable by a search engine.

A few cracks of light

Though the Dark Web is most commonly associated with the sale of drugs, weapons, counterfeit documents and child pornography—and all those vibrant industries do in fact take advantage of Tor hidden services—not everything on the Dark Web is quite so “dark.”

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The advent of the digital space has created an increasing demand for skilled visual communicators who are able to represent brands online. A vast majority of graphic designers are also no longer working for specialised agencies and consulting companies, choosing instead to work in-house for companies.

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Myfonts

Not only is Myfonts a website with fonts galore, its “WhatTheFont” feature solves a crucial problem for graphic artists. Myfont can:

• Supply your archive with a very large collection of fonts (many are free, some can be purchased)
• Track the origin of a particular font by uploading it to the WhatTheFont tool

Affinity Photo

Affinity Photo is a professional photo editing application that makes no compromises on quality, despite offering one of the most affordable products on the market. It offers powerful features for fettling and fine-tuning images, as well as modules that reveal great depth, colour and detail in raw files.

Photoshop

Photoshop 1.0 was released back in 1990 — and has since become one of the most well-known graphic design tools of all time. In 2020 Photoshop is still a great option for anyone looking to create anything that involves raster graphics.

Procreate

Procreate is a powerful raster graphics tool for iPad and iPhone devices. Using a good stylus, a skilled designer can create stunning graphics and art. Procreate has been around for a while and has amassed a huge social following on Instagram and YouTube by showcasing their most inspiring pieces and detailed tutorials.

Clip Studio Paint

Digital artists dig Clip Studio Paint’s simple collection of illustration apps because of its simplicity, mirror feature and affordability. Clip Studio is:

• A cheaper alternative to Adobe suite—great for graphic designers on a budget
• Available for Mac or PC
• Available on iPad with a free 6 month trial

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Graphic design is something that marketers can always benefit from learning, even without a formal education. In those cases, we enter a world of do-it-yourself education, with repeated recommendations like, “learn Photoshop, Illustrator, and In Design,” or, “read a book about basic design principles.” And as much as those help, learning fundamentals, navigating new tools, and developing a personal style make for a tricky balancing act.
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• Find Reliable Resources For Graphic Design Information

Like I previously stated, there are several websites that offer graphic design resources and information. Not all the information you find on the internet is reliable, which means you’ll need to do some investigating to find the best online resources. Freepik strives to bring you helpful information from trusted sources. It’s important to trust the source of any information that you get online.

• Gather As Much Information As Possible On Design Theory

Graphic design is an art form. You need to study the theory behind any art form to truly understand it. You need to know the rules for great design, and how those rules came into existence. So many people make the mistake of jumping into a program like Photoshop without knowing the principles of why things work the way they do. Jumping in too quickly is a recipe for failure. Take your time, and really learn the theory and concepts of graphic design.

• Choose A Niche

A great designer will be skilled in all the aspects of graphic design, but choosing a specialty is important. By choosing what you’ll specialize in, you can dedicate yourself to that topic and learn everything about it. This is where studying all that theory comes into the picture. You’ll need to have as much background information as possible to decide what area of graphic design you’d like to specialize in.

• Reproduce your favorite work.

Let me be clear: Under no circumstances should you infringe on anyone’s copyrighted work. Never reproduce someone else’s work and try to pass it off as your own.That said, re-creating a design you like — without advertising it as your own work — will help you gain a deeper understanding of design technique. As with dissecting a design, it’ll help you learn new technical skills that’ll come in handy when you’re creating your own designs.

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Graphic design jobs will also increase 13% as the need for design increases from small businesses, advertising companies, and design firms will rise. Taking on a New Skill In the future, more and more graphic designers will choose to pack on the skill of web design into their work.

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7 Design Practice Trends

1. Complex Problems—Because today’s world is made up of interdependent systems and communities, change in one area affects other areas. Design must manage that complexity and maintain user experience as paramount. Work at this level requires interdisciplinary collaboration and continuous updating to ensure the best possible outcomes.
2. Aggregation and Curation—Increasing message fragmentation and loss of message control challenges traditional approaches. Branding and communication strategies must shift to anticipate the fragmentation and repurposing of messages.
3. Bridging Digital and Physical Experiences—This is one I’ve talked about a lot lately. Nearly 80% of American workers are in the service industry, and 70% of consumers prefer an online, self-service option when engaging with businesses and organizations. Consumers typically visit multiple channels before completing purchases (social, web, retail, customer service chat). If retailers can translate physical products and activities into service opportunities, and if they can meet a customer with service first, on every brand application, they will be more successful.
4. Core Values Matter—People care. Isn’t that actually so lovely? Consumers favor and develop long-term relationships with businesses and organizations that share their values. They no longer want hard sell or cleverness in communications. Authenticity and transparency are key. Organizations must know their brand foundation and see that their values are evidenced out in every touchpoint.
5. Resilient Organizations—Resilience requires change and innovation. Most businesses believe in innovation generally, but we’re talking about brand innovation. Designers can influence the innovation of internal business systems, products and offerings, and consumer experiences. Nothing is more important than the customer experience, and the journey they travel with your brand. It must be well-defined and consistently on-brand at every touchpoint.
6. Making Sense in the Data Economy—Big brother, indeed. Smart, connected products are transforming competition in today’s business and also creating entirely new industries. They collect data about the environment, users, and usage. The best systems adapt and learn from the user’s behavior. Designers and brands must think in terms of adaptive technological systems that learn and evolve. Fixed features and functions are the past, and design solutions that use prototyping artificial intelligence are the future.
7. Accountability for Anticipating Design Outcomes—In an age of metrics, designers are responsible for outcomes of their work. They must employ data-driven technology to assess user experience, and also master practical methods to assess user / audience needs and incorporate them into the service offerings. Brands must perform due diligence to determine how outcomes can be measured and understand all the metrics for measuring design used in business.

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• Always be consistent

Use a regular format and design for all your branded materials. Everything you present externally is designed to establish rapport with your target audience, so it’s important to make sure it is consistent across your website, business cards, social media, brochures, flyers and merchandise. Customers will notice. And they will get the right impression that your business is reliable and steady.

• Don’t use more than three fonts

Don’t use more than three fonts in any one project. Two is perfectly fine. Four makes a mess, five causes chaos, and six or more is just hoarding! The aim of graphic design is to organise information in a clear and understandable way.

• Empty spaces are important

Just like we demand rest and enjoy our peaceful weekends and free time, so the eyes and brains of those using your designs need a break too. Don’t fill every last corner, but instead use the empty space to highlight what is most important. And get rid of anything unnecessary.

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• Typography of our lives

Choosing fonts is constituent part of every graphic design – unless you deal exclusively with photographies. 3 fonts are more than enough. One for headings, one for basic text and one for accentuation. While choosing fonts, try to evaluate what kind of impressions chosen font leaves on you.

• Don’t use too many colours either

Using suitable colours can be very powerful. But experimenting with too many different ones can be a disaster, as it can be with using too many fonts. Graphic designers will compile a simple and consistent colour palette for the brand or the project, so that your message isn’t confusing or distracting, but clear and understood.

• Scale image proportions correctly

It’s wise to experiment with image sizes and scales, but be careful not to stretch photos or logos so they look untidy online or in print. Photos where headshots or landscapes are distorted will make your brand look unprofessional and like you don’t know what you’re doing!

• Learn how to use grids before breaking the rules

Graphic design is all about organisation, and therefore the grids that keep text, images and shapes in order and facilitate reading and understanding the design are important. It’s important to learn about them and understand them, and then, every so often, break the rules, experiment, and think outside the box.

• Align design elements correctly

Random design elements scattered on a page will look like you haven’t thought about the reader at all. No one wants to see a messy and disorganised advert or flyer, when it doesn’t take much effort to align objects correctly. Think about the logic of the information being is displayed to someone seeing it for the first time.

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Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.

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Duties

• Graphic designers typically do the following:
• Meet with clients or the art director to determine the scope of a project
• Use digital illustration, photo editing software, and layout software to create designs
• Create visual elements such as logos, original images, and illustrations to help deliver a message
• Design layouts, including selection of colors, images, and typefaces
• Present design concepts to clients or art directors
• Incorporate changes recommended by clients or art directors into final designs
• Review designs for errors before printing or publishing them

Tools of Graphic Design

• Sketchpads: A traditional tool used to sketch out ideas; it is the quickest way to jot down the rough designs, which designers can develop further using other tools and technologies.
• Computers: Computers now occupy an essential place in every designer’s tool kit. Hardware such as tablets allow designers to expand their creative freedom and maintain that sketchpad feel while creating a digital design.
• Software: Technology has opened new doors for realizing creative vision. Specialized software such as Illustrator and Photoshop can help to create illustrations, enhance photographs, stylize text, and synergize all of the pieces in incredible layouts.

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Graphic designers should also possess the following specific qualities:

• Analytical skills. Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by the consumer to ensure they convey the client’s desired message.
• Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using a computer program.
• Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.
• Computer skills. Most graphic designers use specialized graphic design software to prepare their designs.
• Creativity. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a recognizable meaning on behalf of their clients.
• Time-management skills. Graphic designers often work on multiple projects at the same time, each with a different deadline.

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Design can pursue a course in this design specialization at the undergraduate or the post graduate level.

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Popular Design Specializations

• Apparel Design

Fashion designers create original clothing, accessories, and footwear. They sketch designs, select fabrics and patterns, and give instructions on how to make the products they designed. Larger apparel companies typically employ a team of designers headed by a creative designer. Some fashion designers specialize in clothing, footwear, or accessory design; others create designs in all three fashion categories.

• Interior Design

Interior designers are people who work in close proximity to architects. They help in planning out the layout of an establishment which can be a house, office or any other commercial complex in such a manner that the area at hand is utilised in the best possible way.

Interior designers help firms/homeowners in planning out the layout, structure, colour schemes, furnishings and decorations of their establishments. The main task of an interior designer/decorator is to make any establishment look attractive and also offer utility items. The most common and popular career profiles after pursuing an interior design course are to become Interior designers and interior decorators.

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• Jewelry Design

A Jewellery designer is a person who is trained in such a way that he/ she has architectural as well as functional knowledge of different material, composition, fabrication techniques, wearability as well as market trends.

In order to become a jewellery designer, aspirants can pursue a course at the undergraduate (UG) or postgraduate (PG) level. Popular UG courses that candidates can pursue at the UG level include BDes in Jewellery Design, BSc in Jewellery Design, BA in Jewellery Design and BVoc in Jewellery Design. On the other hand, PG courses that candidates can pursue in this design specialisation are MDes in Jewellery Design, MSc in Jewellery Design and MBA in Jewellery Design. Apart from degree courses, candidates can also pursue diploma or certificate courses in jewellery design.

• Product Design

Product Design as a design field involves designing or creating products that will be used by consumers. Thus, while designing anything, a product designer needs to ensure that the product being designed is easy and safe to use.

It is not necessary that a product designer always designs new products. He/she can also pick up an existing product and change its design in such a manner that its functionality is improved and it is economical as well as attractive to the target audience.

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Graphic Designer Job Responsibilities:
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• Prepares work to be accomplished by gathering information and materials.
• Plans concept by studying information and materials.
• Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
• Obtains approval of concept by submitting rough layout for approval.
• Prepares finished copy and art by operating typesetting, printing, and similar equipment; and purchasing from vendors.
• Prepares final layout by marking and pasting up finished copy and art.
• Ensures operation of equipment by completing preventive maintenance requirements; following manufacturer’s instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; and evaluating new equipment.
• Completes projects by coordinating with outside agencies, art services, printers, etc.
• Maintains technical knowledge by attending design workshops; reviewing professional publications; and participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

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Typical activities

Each designer’s role varies from employer to employer, but common activities include:

• Staying up to date with industry trends to keep ahead of competitors
• Producing consistently excellent visual work
• Producing a host of ideas, selecting the best ones and selling them to the other members of the team and to clients
• Encouraging others to share their ideas and nurturing creativity
• Communicating productively with management and clients to keep them up-to-date with project milestones
• Creating direction for projects and guiding team members

Graphic Designer Qualifications/Skills:

• Strong graphic design skills
• Layout skills
• Analytical skills
• Creativity
• Flexibility
• Attention to detail
• Deadline-oriented
• Desktop publishing tools and graphic design software
• Acute vision
• Time-management skills
• Communication skills
• Handles rejection

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