- Always be consistent
Use a regular format and design for all your branded materials. Everything you present externally is designed to establish rapport with your target audience, so it’s important to make sure it is consistent across your website, business cards, social media, brochures, flyers and merchandise. Customers will notice. And they will get the right impression that your business is reliable and steady.
- Don’t use more than three fonts
Don’t use more than three fonts in any one project. Two is perfectly fine. Four makes a mess, five causes chaos, and six or more is just hoarding! The aim of graphic design is to organise information in a clear and understandable way.
- Empty spaces are important
Just like we demand rest and enjoy our peaceful weekends and free time, so the eyes and brains of those using your designs need a break too. Don’t fill every last corner, but instead use the empty space to highlight what is most important. And get rid of anything unnecessary.
- Typography of our lives
Choosing fonts is constituent part of every graphic design – unless you deal exclusively with photographies. 3 fonts are more than enough. One for headings, one for basic text and one for accentuation. While choosing fonts, try to evaluate what kind of impressions chosen font leaves on you.
- Don’t use too many colours either
Using suitable colours can be very powerful. But experimenting with too many different ones can be a disaster, as it can be with using too many fonts. Graphic designers will compile a simple and consistent colour palette for the brand or the project, so that your message isn’t confusing or distracting, but clear and understood.
- Scale image proportions correctly
It’s wise to experiment with image sizes and scales, but be careful not to stretch photos or logos so they look untidy online or in print. Photos where headshots or landscapes are distorted will make your brand look unprofessional and like you don’t know what you’re doing!
- Learn how to use grids before breaking the rules
Graphic design is all about organisation, and therefore the grids that keep text, images and shapes in order and facilitate reading and understanding the design are important. It’s important to learn about them and understand them, and then, every so often, break the rules, experiment, and think outside the box.
- Align design elements correctly
Random design elements scattered on a page will look like you haven’t thought about the reader at all. No one wants to see a messy and disorganised advert or flyer, when it doesn’t take much effort to align objects correctly. Think about the logic of the information being is displayed to someone seeing it for the first time.
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John Deo Mockup | PSD Mockup 