Tag: best

A logo may seem quite simple to create, designing a great one isn’t always easy. It involves a lot of market research, a deep knowledge of your buyer personas, and thoughtful consideration of the principles of logo design.

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• Understand why you need a logo.

Your logo will have a huge impact on the first impression your business is going to make. It will give your customers information about your brand and let them know if it’s right for them.

• Define your brand identity

You want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.

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• Check out the competition

Be sure to clearly set yourself apart from your competition. If everyone else is traditional, maybe a fun and modern logo will attract attention.

• Choose your design style

When thinking about your logo, the first thing you want to do is pick the right design aesthetic for your brand. There is no one style that is right for everyone, only what’s best for your brand.

• Pay attention to color

Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them. To learn more about color theory be sure to check out this in-depth guide on logo colors and their meanings.

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Principles of great logo design:

1. Simplicity
2. Memorability
3. Timelessness
4. Versatility
5. Appropriateness

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Logo design process:

• Design Brief
  Get to know the client’s business.
• Research
  Conduct research focused on the industry, its history, and competitors.
• Brainstorming
  Conceptualize ideas and make decisions on the possible design directions.
• Sketching
  Develop the logo design concepts around the brief and research.
• Design Execution
  Select promising logo design concepts and execute them digitally.
• Presentation
  Present logo designs concepts in context of applications relevant to the client.
• Revisions / Approval
  Make changes if necessary. Together with the client arrive on the best solution.
• Delivery
  Deliver the final logo artwork and identity guidelines.

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Logos should be crisp and memorable. They should represent the brand in all ways and should be easy to recognize. A great logo is easy to recognize and connects directly to the product. Bad logos are often too bright, too loud, or too confusing. They simply don’t make sense and don’t fit with the quality of the brand.

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• Right Fonts

Typography is crucial to logo design because lettering is always part of branding. The lettering you choose should match the company’s goals and products.

• Memorable

I rarely think a company rebrand is needed. Or if it is, the rebranding should be subtle enough that consumers would still quickly recognize the logo.

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• Use Relevant Symbols

Every great identity design uses some type of graphic or icon for the brand design. This icon can be used all over for social media profiles, website favicons, and for posters/banners/flyers for the company.

• Clutter

An good logo relies on simplicity. How many times have we heard the phrase ‘Keep It Simple’. It’s not about what you add, but what you take away.

• NO clip art

Grabbing an image from a website, and throwing a company name on it and calling it a logo is not professional. The abomination created is not a professional quality logo.

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A web designer is responsible for creating the design and layout of a website or web pages. It and can mean working on a brand new website or updating an already existing site. Their role is different to web developers, who specialise in making web designs a reality or writing code that dictates how different parts of the website fit together.

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Responsibilities of the job include:

• is technology-focused vs user-focused
• limited in that the domain of web design is strictly tied to a web platform
• has extensive knowledge of graphic design and website design principles
• involves being visual, inspired and creative and having foresight and creativity
• up-to-date with all the latest in HTML, CSS and JavaScript
• always aware of any changes within the web landscape
• focuses on design and on the visual elements of a website or application
• knows the latest techniques of cross-browser compatibility and innovations in markup, style and behaviour
• aligns the interface with a brand’s colours, fonts and identity
• makes sure that the visuals are compelling for the user
• places the content in the interface so that it is aesthetically pleasing and is easy for the user to understand

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All web designers have their own box of tools which they use to bring their design ideas to life. These tools have made the process of designing websites more creative than technical since in previous times, developing websites purely involved coding. These tools have provided more intuitive ways of generating websites through their graphical user interfaces.

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• InVision Studio

This is an incredible UI tool with unmatched features and applications, with many web designers already hailing it as a complete package and the best tool for designing a website.

• Frameworks:

Despite knowing how to code, you may still want a quick solution for easy front-end web development. Bootstrap will help you with great tools for designing responsive sites. It accommodates developers of all skill levels and you can implement HTML, CSS and JavaScript. This greatly reduces the need of coding the front end of your site and as a result, you can focus more on developing the more complex hidden segments of your sites.

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• FTP:

FTP means File Transfer Protocol, which is user to transfer the files(in this case your entire website) to the hosting server. We will consider FileZilla, which is a leading File Transfer Protocol (FTP) application program.

• Backbone:

All websites are built on HTML and CSS. These two usually go together since HTML which is a standard markup language defines the layout of the web pages while CSS defines the visual look and formatting of the various elements. The fifth version of HTML is even better with increased multimedia functionality. Any web developer should learn this language since it is very basic and easy to use and also other higher level web based languages such as PHP are well integrated with HTML.

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