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Design can pursue a course in this design specialization at the undergraduate or the post graduate level.

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Popular Design Specializations

• Apparel Design

Fashion designers create original clothing, accessories, and footwear. They sketch designs, select fabrics and patterns, and give instructions on how to make the products they designed. Larger apparel companies typically employ a team of designers headed by a creative designer. Some fashion designers specialize in clothing, footwear, or accessory design; others create designs in all three fashion categories.

• Interior Design

Interior designers are people who work in close proximity to architects. They help in planning out the layout of an establishment which can be a house, office or any other commercial complex in such a manner that the area at hand is utilised in the best possible way.

Interior designers help firms/homeowners in planning out the layout, structure, colour schemes, furnishings and decorations of their establishments. The main task of an interior designer/decorator is to make any establishment look attractive and also offer utility items. The most common and popular career profiles after pursuing an interior design course are to become Interior designers and interior decorators.

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• Jewelry Design

A Jewellery designer is a person who is trained in such a way that he/ she has architectural as well as functional knowledge of different material, composition, fabrication techniques, wearability as well as market trends.

In order to become a jewellery designer, aspirants can pursue a course at the undergraduate (UG) or postgraduate (PG) level. Popular UG courses that candidates can pursue at the UG level include BDes in Jewellery Design, BSc in Jewellery Design, BA in Jewellery Design and BVoc in Jewellery Design. On the other hand, PG courses that candidates can pursue in this design specialisation are MDes in Jewellery Design, MSc in Jewellery Design and MBA in Jewellery Design. Apart from degree courses, candidates can also pursue diploma or certificate courses in jewellery design.

• Product Design

Product Design as a design field involves designing or creating products that will be used by consumers. Thus, while designing anything, a product designer needs to ensure that the product being designed is easy and safe to use.

It is not necessary that a product designer always designs new products. He/she can also pick up an existing product and change its design in such a manner that its functionality is improved and it is economical as well as attractive to the target audience.

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Graphic Designer Job Responsibilities:
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• Prepares work to be accomplished by gathering information and materials.
• Plans concept by studying information and materials.
• Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
• Obtains approval of concept by submitting rough layout for approval.
• Prepares finished copy and art by operating typesetting, printing, and similar equipment; and purchasing from vendors.
• Prepares final layout by marking and pasting up finished copy and art.
• Ensures operation of equipment by completing preventive maintenance requirements; following manufacturer’s instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; and evaluating new equipment.
• Completes projects by coordinating with outside agencies, art services, printers, etc.
• Maintains technical knowledge by attending design workshops; reviewing professional publications; and participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

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Typical activities

Each designer’s role varies from employer to employer, but common activities include:

• Staying up to date with industry trends to keep ahead of competitors
• Producing consistently excellent visual work
• Producing a host of ideas, selecting the best ones and selling them to the other members of the team and to clients
• Encouraging others to share their ideas and nurturing creativity
• Communicating productively with management and clients to keep them up-to-date with project milestones
• Creating direction for projects and guiding team members

Graphic Designer Qualifications/Skills:

• Strong graphic design skills
• Layout skills
• Analytical skills
• Creativity
• Flexibility
• Attention to detail
• Deadline-oriented
• Desktop publishing tools and graphic design software
• Acute vision
• Time-management skills
• Communication skills
• Handles rejection

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Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.

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Graphic design is useful all over the place. Most any business could use the skills of a great graphic designer, and since so much of the job is digital, remote options are plentiful. This means graphic designers aren’t limited to working in certain locations. you can even work from home and earn a good income.

With user psychology in mind some especially weighty graphic design considerations are:

1. Symmetry and Balance (including symmetry types)
2. Flow
3. Repetition
4. Pattern
5. The Golden Ratio (i.e., proportions of 1:1.618)
6. The Rule of Thirds (i.e., how users’ eyes recognize good layout)
7. Typography (encompassing everything from font choice to heading weight)
8. Audience Culture (re Color Use and Reading Pattern)

• Visual identity graphic design

A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences.

• Marketing & advertising graphic design

When most people think of graphic design, they think of designs created for marketing and advertising. Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team.

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• Examples of marketing graphic design
  • Postcards and flyers
  • Magazine and newspaper ads
  • Posters, banners and billboards
  • Infographics
  • Brochures (print and digital)
  • Vehicle wraps
  • Signage and trade show displays
  • Email marketing templates
  • PowerPoint presentations
  • Menus
  • Social media ads, banners and graphics
  • Banner and retargeting ads
  • Images for websites and blogs

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